South African Well-loved MultiChoice security guard David Sejobe passed away after being struck by a car.
The 49-year-old was fatally struck by a car on Friday, 30 January 2026, while cycling to work.
ALSO READ | Three men killed during the shooting at Gordon’s Bay Mall
People took to social media over the weekend to pay tribute to the man who brought smiles to many.
David became an instant hit when a video of him explaining that he cycles from Orange Farm, south of Joburg, to Randburg every day for work went viral on social media.
The father of three started cycling to improve his health. He lived with diabetes.
MultiChoice confirmed David’s passing, describing him as a valued team member who served as a front-of-house security officer at its Randburg head office.
“David joined MultiChoice in 2015 and, over the past decade, became a familiar and cherished presence to employees, visitors and members of the public.”
“He was widely known for his professionalism, warmth and positive spirit, and for the genuine care with which he greeted and assisted everyone who came through our doors,” said the company.
It said David was also widely admired for his personal resilience and commitment to healthy living.
“He cycled to work every day and was an avid long-distance cyclist who used sport to manage his health and inspire others.”
“He drew public attention for undertaking a long-distance charity ride from Johannesburg to Venda in honour of his late father, and he participated in several major cycling events.”
“His story motivated many people and reflected his determination, discipline and love of life.”
He rode his bicycle almost 600 km overnight from Joburg to Venda and back, to honour his late dad, who taught him how to cycle.
David was known for his friendly greetings and daily interactions along Bram Fischer Drive, which became a welcome and uplifting part of the day.
MultiChoice said he represented the values of respect, kindness and human connection, and his contribution extended well beyond his formal role.
“David will be remembered for his optimism, generosity of spirit and the lasting impression he made on colleagues, guests and the broader community.
“We extend our heartfelt condolences to David’s family, friends and fellow colleagues during this difficult time.
“Information regarding memorial arrangements will be shared once confirmed and in accordance with the family’s wishes.
ALSO READ | Taxi Association Chairwoman Matshediso Nteo shot and killed
“MultiChoice honours David’s memory and the light he brought to our workplace and community,” read the statement.
Funeral arrangements have not yet been announced.
